Lexus Tops Luxury Sales
Lexus once again topped German competition to become the best-selling premium brand in the US for 2010.
The Toyota luxury brand sold 229,329 units in the US for 2010. BMW came in second, with 220,113 units for the year. Mercedes-Benz crept up in third, with premium brand sales reaching 216,448 in 2010.
“Lexus has been the leader in premium sales in the United States for over a decade,” said World Car Fans. “But it’s grip on the title is slipping. The Japanese brand’s lead over BMW shrunk in 2010 to just 9,216 units, compared to 19,473 in 2009. Mercedes-Benz also saw its sales rise by 14 percent in 2010, compared to Lexus’ 6.2 percent jump.”
“They [Lexus] certainly got impacted negatively by the lingering recall news for Toyota, and we’ve also seen BMW and Benz being more aggressive when it came to incentive spending and marketing,” said U.S. auto sales analyst Jesse Toprak of TrueCar.com.
Source – WCF
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