Lexus Goes for a Dark Ride
The all new 2011 CT 200h was first introduced to us at the New York International Auto Show earlier this year. Along with it started a mysterious ad campaign taking fans for a “Dark Ride.” Well, it doesn’t seem to have anything to do with the Batman sequel, but Lexus finally unveiled their interactive marketing campaign this week, with a website and video series that sure to make fans wonder what else will the automotive company think of next.
See more at The Dark Side of Green – which features special effect and acting we haven’t seen since the days of Sega CD.
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