Lexus Boat Ad
Team One attempts to show the power of the new Lexus LX570 in a subtle way by illustrating the vehicle towing a cruise ship. There might be a slight disconnect here since the sight of a cruise ship driving down the highway at 70 MPH is too far removed. Perhaps showing the vehicle towing something even more abstract, or more realistic, might have done a better job. (Place the image in an everyday setting maybe?) Although clever, strong perspective, and well illustrated, the sublet approach in the middle doesn’t grab appeal or beg for you to look at it.
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